April 10, 2014
Webinar: The 7 Disciplines of Relational Marketing
Written By: Bill Dolan
Bill Dolan of Spirit Media will provide a presentation of The Seven Disciplines of Relational Marketing. In this session, you will learn how your organization can apply the most powerful marketing and communication principles in history, based on the life of Jesus Christ.
• Identify and build clarity around your markets.
• Learn the framework for the right messages.
• Discover the most powerful amplifier for growing your reach.
• Understand which methods will be most effective in reaching your markets.
• Recognize the key steps to market engagement and action.
The Seven Disciplines of Relational Marketing model provides a framework for revealing the practices of the greatest communicator in history. Jesus’ active “career” of just 3.5 years yielded a massive global movement that has continued through the centuries, reaching billions of people and it continues to this day. The principles of marketing that are demonstrated by His life provide deep insights that can transform companies and non-profits and yield outstanding results.
Bill Dolan is President and Creative Director of Spirit Media, a strategic creative marketing agency specializing in marketing and message strategy, television, web video production, live event and entertainment direction for profit and nonprofit organizations. As an Emmy-nominated TV Producer and Director, Bill has been a part of producing live events for 500 to 250,000 people, directed national and international broadcasts for millions, and has acted as director and creative consultant for hundreds of organizations, from Fortune 500 companies to global ministries.
As author and speaker in the field of relational marketing and messaging Bill has spoken before the National Religious Broadcasters, the National Association of Broadcasters, The National Christian Leadership Alliance, the American Marketing Association, the Executive Officer’s Club and the Portland Business Alliance.